Is it Really Necessary to Invest in Social Media Management?

the short answer is yes—Implementing social media management is one of the most transformative decisions you can make regarding the overall performance of your business. 

Not only does it legitimize your online presence and increase brand awareness, it’s also a game-changer in reaching clients and securing business that would otherwise be out of reach. In the modern age, high-performing businesses and strong social media marketing strategies go hand-in-hand. 

Let's delve into why leveraging the power of social media is crucial for your business strategy and why quality social media management is well worth the investment.

Why social media management?

If you have a knack for running your own social media and it’s working, by all means, keep it up. 

But if you're like most business owners, you don't have time to tend to your social media in a way that gets results while also managing the day-to-day grind of running your own business. 

This is where professional social media management comes in. Our job is to be the eyes and ears of the digital world. We then apply our knowledge of the digital landscape to creating a social media strategy for you that is tailored to your business's specific needs. Quality social media management means having a streamlined online output, staying caught up with what's new and what's working in the digital space, and making your brand's voice consistent across all digital outlets. 

Managing social media is more than posting content and hoping for the best. When done properly, social media management is a data-driven process that requires analytics, strategy, consistency, and execution. 

You may think it's an expense you can avoid, but in today's competitive market, leveraging the power of social media is essential to staying ahead of the competition. The long-term benefits that come as a result of investing in social media management far outweigh the upfront cost.

Cost-Effectiveness

Quality social media management may seem costly at first glance, but when you consider the alternative of hiring in-house, it becomes clear that outsourcing is a far more cost-effective choice. 

Let’s break it down.

On average, a social media manager spends 40+ hours per month on a single client, which at $50 per hour amounts to over $2000 per month. 

This, plus the cost of essential tools like scheduling platforms, analytics tools, and graphic design software brings the total cost of full-service social media management to between $2000-3000 per month. (The exact number will vary based on the specific needs of the client.)

When you compare this to hiring a full-time employee it is typically a 30 to 40% savings on cost. This cost-effectiveness—combined with the expertise that designated social media professionals bring to the table—makes it one of the smartest business investments you can make.

Enhancing Brand Visibility

One of the primary benefits of social media management is increased brand visibility. 

A well-managed social media presence builds brand recognition and fosters trust and loyalty among your audience while ensuring that your brand is consistently in front of potential customers. Consistent and engaging content keeps your brand relevant and top-of-mind, while communicating your brand’s values in a way that translates to sales.

Engaging Your Audience 

Effective social media management involves more than just posting content; it includes engaging with your audience. 

As social media managers we help you promptly reply to comments, messages, and reviews in order to show that your business values its customers. This interaction builds a community around your brand, leading to increased customer satisfaction and retention.

Analytics and Insights

Professional social media managers provide valuable insights and analytics that help track the performance of your campaigns. This data-driven approach allows you to see what’s working and what isn’t, enabling you to make informed decisions and adjust your strategy for better results. 

Understanding metrics like engagement rates, reach, and conversion rates is crucial for continuous improvement.

In Conclusion

Businesses that recognize the value of digital marketing will be well-positioned to elevate their online presence and achieve sustained success in an increasingly digital marketplace. Outsourcing your social media management is one of the best ways to get ahead of the curve. 

If you are interested in using social media marketing to grow your business, get in touch by filling out our contact form and/or DM us on Instagram. We look forward to hearing from you and helping you grow your business!